92.3's new title: "Free FM"?

[High_Revs_17]

I heard this the other day...like it hasn't been free for years? But just incase I lost my memory for whatever reason I'm glad they're there every few minutes to remind me it's free. Are their ratings dropping that much that they feel the need to add a new title to freshen things up a bit? I noticed over the past few years they've been laying off the heavy stuff and playing lighter music regarding Alternative, Light Rock, and even hits from the 60's thru the 90's.