Hes talking about the little strap thats on the one ring. Most helmets have that strap so when you want to take off your helmet, you just grab the little strap and pull to the side, making it easier to losen the main strap. Looks like the HJC doesn't have that little strap(like the orange one in the left pic) so he made his own out of velcro.
Qetesh, I notice when you take your helmet off you just push strait up on it...pullin 1/2 your face off with it
...try taking the straps and pull them outward while simultaneously lifting up on the helmet.