[jcblitz]

I've found their paperwork online (though it says to write or call them) and gave it a quick read through during lunch (yeah, I have nothing better to do). I don't fully understand it but at a quick glance, this is the kind of stuff that bothers me.

Advertising Costs
Advertising costs are expensed as incurred. Advertising expenses incurred for fiscal years ended
August 31, 2007 and 2006 were $33,423,000 and $32,162,000, respectively.

This document is way more detailed than I need for what I want to figure out, so I have to comb through it to get the figures I'm interested in, but spending $33 million dollars (which I assume comprised of donations) to say "hey, please donate" is exactly what I wanted to avoid. But there is that old saying that goes "it takes money to make money" so hopefully their total gross donated dollars pays off.